Be a patriot, recognize & promote Pinoy art, win P450,000!

With all the bad vibes, awful news, and tasteless political adverts saturating our social media feeds, don’t you think it’s about time we focus on all the good about our country and at the same time win cash for it? Keep your eyes on the look out for all sorts and myriad of art around you, because your next social media post about Pinoy art could be your ticket to P450,000! #ArtLotto launched October 15 across the nation.

A project by Publicis JimenezBasic, E. Zobel Foundation, and 4As Creative Guild of the Philippines in collaboration with local artists and art institutions, #ArtLotto is a public service effort that aims to make people be more conscious and recognize the abundance of Philippine art around them, and eventually, help them become richer, both their pockets and their minds. It intends to democratize what seems to be very elitist and tries to make art more inclusive instead of exclusive. And ultimately, it intends to make people be more conscious of art everywhere.

ArtLotto #ArtLotto Philippines

You can find art everywhere in the Philippines.  It’s in underpass tunnels, along highways, in coffee shops and restaurants, in offices, in schools, on streets, practically everywhere. But most Filipinos pay no attention to art because it has no value to them. The truth is people have more basic needs. So how do you make them notice something they find so irrelevant? By making them see its value in a way they’re most familiar with, using a medium Filipinos line up for every day.

It’s simple. Just take a photo or video of any piece of art anywhere in the Philippines – whether it’s a poem on paper, a painting on the street, a mural along the highway, a dance in the park, a play in school, a film, a sculpture, a musical, any form of art. Then upload it on Twitter or Instagram, caption it, then hashtag #ArtLotto. That’s your ticket to a lotto with a grand prize of P450,000. When you post any form of art and hashtag it #ArtLotto, your entry will be part of the people-curated online gallery of Filipino art found at This gallery will house not just visual arts, but all forms of art – from theater to dance to literature to film to architecture to music.

So what are you waiting for? Snap and share away! So I can get ahead of all of you (just kidding!), I’ve submitted some entries of my own. I’m proud to be Filipino and I’m proud of incredible Filipino art!

Mural along the Central Business District’s elevated walkways in Makati, Philippines. No filter needed! #artlotto

A photo posted by FrustratedBillionaire (@frustratedbillionaire) on